What is Profit First?

Simply put, Profit First is a easy to use, proven system that allows you to take control of your business finances by flipping traditional accounting principles on its head.

How we define a successful business

PROFIT, and the amount of money the business owner receives. This is much more important than total revenue.

The goal of any business is to make money by selling goods or services for a profit.

However if you just look at the total revenue of a business, you aren’t accounting for liabilities and expenses that reduce the total profit giving you a distorted picture of success.  By focusing on what’s left over after paying taxes and other expenses you are forced to look at what your business actually makes.

When there is a lack of profit in a business, you as the owner can

How does Profit First Work?

It starts by changing the way you think about money and cash flow. The traditional way of thinking focuses on spending money is

SALES - EXPENSES = PROFIT

With Profit First we focus on retaining the money you receive

SALES - PROFIT = EXPENSES

It’s such a simple change that has a monumental effect on your business and lifestyle. When you focus on how much you bring in, and how much profit you want – you will be forced to find ways to keep your expenses to a minimum.

This is just the first step in this easy to follow program.  By this and other following Profit First principles you will:

Changing Your Thoughts About Money
Will Change Your Life.

Together we will determine the state of your business. We will look at it’s financial health, and well being, and your role in it. This analysis will

Get Unstuck With Your Finances

Shift Your Money Mindset today by taking the first step. Reach out today and see how you can control your money and not be controlled by it.

About Mike Michalowicz

Creator of the Profit First Program

Together we will determine the state of your business. We will look at it’s financial health, and well being, and your role in it. This analysis will

Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur.

He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.